Sweet’Tauk LemonadeBrand Refresh, Branding, Packaging
Sweet’tauk is inspired by the natural beauty and beach culture of Montauk, New York.
Their lemonade is fresh-squeezed, cold-pressed and always made with pure filtered water, non-GMO fruit and a touch of organic cane sugar which gives it an amazingly fresh and not-too-sweet flavor.
Here’s the story.
Loving all things out at The End, P13 was excited to work with Sweet’tauk and put a fresh squeeze on their brand. We were also asked to completely redesign their bottle to help it better reflect a passion for lemons, surfing, good times and impeccable quality. Sweet’tauk’s lemon logo was retooled to convey a more premium feel and packaging became a standout on shelves (including Whole Foods) by featuring an iconic and colorful surfboard motif which, according to BevNet – “definitely has nailed a summertime motif.”
The big takeaway from this project – “KEEP IT CHILL”. Words to live by (and looks like Mr. Jimmy Buffett totally agrees!).