Executive Creative Director
Since 1980, Russell has been actively involved in marketing communications, using his skills as a critical thinker and problem solver to every client’s advantage. Much has changed over the years, with tools moving from the analog days of hand-pasting type to the digital “on-demand” fast-paced world we find ourselves living in today. What has not changed is the need for communications clarity. It is this search for clarity, in concert with hundreds of clients in various segments, Russell has produced a vast portfolio of successful work – and happy clients.
As he often says “the quality of work an agency produces is simply a by-product of the working relationship with their clients”. The stronger that relationship is, the more effective the work. Period.