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Structured Data Markup

Structured Data Markup

What is Structured Data Markup and why is it important?

Structured Data Markup is a rather old concept that is now really starting to mature. It is based on the idea that your website needs to communicate with search engines in a highly organized way – so they can more easily understand your data. This is basically a way to extend your site’s indexability and search engine optimization (SEO). Your site talks directly to search engines rather than search engines relying on a version of your site that was created for human reading and navigation. This allows you to control what the search engine indexes instead of literally guessing what your data is about and possibly missing crucial information.

We use Structured Data Markup on our builds to give your website content more prominence in search results. If you’ve heard terms like Schema.org and JSON-LD, rest assured they will be used in your custom WordPress theme.

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