Brand Development & Evolvement

Whether building from scratch or redefining an established brand, Project 13 can help strategize, inspire, visualize and achieve your goals throughout any or every step of the process.

We provide creative, objective and experienced direction that will have a positive impact on your business while building and strengthening your brand’s foundation for continued growth.

A brand is a relationship and like any healthy relationship, it must evolve and grow to remain fresh and vital. Brand Evolvement is our relationship-building philosophy – an approach that has helped our clients create and consistently develop their brands across multiple mediums while effectively capturing and building both market-share and mind-share.


Brand Consulting

Project 13 can help evaluate, define and guide the next phase of your brand no matter what stage of the process you are in.

Our consulting services include, but are not limited to: Brand Positioning/Mission Statement Audit, Existing Brand Evaluation, Style Guidelines: Photography, Illustration & Copy, Material & Production Guidance and more.


Logo Development

Your logo is a shorthand: in an instant it not only offers a visual representation of your company and service or product, it also establishes and defines an identity. Our objective is to develop unique marks that have immediate impact while consistently and timelessly position a meaningful and memorable visual message.

A person takes a photo with a smartphone of a blue coffee cup and saucer next to a white coffee bag on a marble table. The coffee bag features a blue emblem and crown design.
A Yellow Moto Pizzeria pizza box with a yellow scooter graphic sits on green grass with small white daisies. Two white shoes are visible at the bottom of the image, partly in view.
A man wearing sunglasses, a blue t-shirt, and yellow pants paddles a wooden canoe on a calm lake, surrounded by green trees. A circular Overlander logo is overlaid in the lower right corner.
Three bags of The Morning Dram coffee, a white enamel mug with the brand logo, a manual coffee grinder, a metal coffee dripper, and coffee beans are arranged on a dark surface with a wooden background.
A person with red-painted nails holds a waffle bowl filled with three scoops of chocolate ice cream drizzled with caramel sauce. The cup is labeled Smitten Ice Cream.
Nighttime street scene with cars passing by the illuminated exterior of the National Blues Museum, located in a historic brick building with bright lights and a vertical sign reading History Broad.