Bluestone Lane

Headquartered in New York City, Bluestone Lane is a Melbourne influenced coffee shop and café.

They are dedicated to producing the highest quality coffee and complementary foods, delivered in an engaging way with a focus on creating environments where customers are immersed in big city café experience, but always leave feeling like a local.

A hand reaches for a blue Bluestone Lane coffee cup on a matching saucer, set on a white marble table, with blue and white patterned pillows in the blurred background.
A tidy workspace with a desktop computer displaying a coffee subscription website, surrounded by coffee-related products, framed art, a desk lamp, and a cup of coffee on a light wooden desk.
A close-up of a Bluestone Lane champagne, wine, and beer menu on a clipboard, with dried red flowers lying on a light wooden surface in the background.
Stacks of blue and purple takeaway coffee cups and ceramic cups in blue and green sit on a counter in a coffee shop, with a blurred background of shelves and decor.
Outdoor café with blue awnings and white fencing, crowded with people sitting at tables, eating and talking. A staff member serves food, and a bicycle is parked nearby on the city sidewalk.

Here’s the story.

Working closely with the founder Nicholas Stone, Project 13 developed a unique brand and powerful website for these “purveyors of premium coffee culture”.

Rich with detail, the brand speaks directly to Bluestone Lane’s authentic Aussie spirit and lives comfortably within their unique, stylish and inviting coffee shops and cafés. Project 13 made sure that brand extends seamlessly throughout signage, packaging, menus, marketing materials, website and more. 

If you haven’t had the chance to see Bluestone Lane for yourself, we urge you to stop by one of their locations and enjoy a Flat White sooner than later. Cheers mate!

Illustration of a coffee bag, an espresso portafilter filling a cup, and eight takeaway coffee cups with a compass logo, all set against a solid blue background.
A simple cartoon avocado with a smiling face and wide eyes on a light green background. The avocado pit displays the word Lol in cursive on a dark circle.
A blue disposable coffee cup with a white lid features a large white star, circular text reading ONE LANE COFFEE, and a crown illustration above the star. The lid is positioned slightly behind the cup.
A hand holds a light blue coffee cup filled with latte next to a matching saucer. Behind the cup is a bag of Bluestone Lane Coffee Maverick Espresso Blend.
A white bag of Bluestone Lane Coffee, labeled Single Origin Costa Rica, sits on a white surface. The packaging features a blue and gold logo and notes of currant, blackberry, and caramel.