Innovative Sugarworks

Innovative Sugarworks’ mission is to enhance the overall experience, process and outcome of every cake artist’s creation.

They are dedicated to being the leading innovator, developer, and provider of professional-grade culinary tools that are inspired by and designed specifically for the Sugar Arts.

Logo for Innovative Sugarworks featuring a decorative floral design above the brand name, with the tagline exceptional culinary tools and designed in Seattle below in red and gray text.
A group of dark-colored, pointed wax crayons with decorative colored dots and patterns on their surfaces, arranged in a scattered pile on a white background.
A hand pours milk from a glass into a mixing bowl containing chocolate cake batter, with a spatula inside the bowl on a kitchen counter.
A close-up of several silicone icing tools labeled innovative sugarworks, featuring raised dots and flower patterns in various colors, arranged in a diagonal pattern.
A hand places a cupcake decorated with white icing and a round, pink fondant topper next to another cupcake with an orange fondant topper. Both cupcakes are in dark brown wrappers.
A product box for Innovative Sugarworks Turntable Expander, featuring an image of a decorated three-tier cake on a stand. The packaging is white and red with product details and decorative accents.
A package of Innovative Sugarworks Firm Mini Tip Sugar Shapers, containing six dual-ended sculpting tools with colorful grips, designed for shaping, texturing, and modeling in cake decorating.
A colorful striped zebra cake topper is displayed on green grass next to a red and white Sugarworks Sugar Structure kit box for creating 4-legged running cake figures.
A computer screen displays a colorful website featuring art supplies, with vibrant paintbrushes and pink flowers. The site highlights BE BOLD text and showcases art products and creative tools against a light blue background.

Here’s the Story.

Innovative Sugarworks was founded by husband and wife team Meghan and Chris Allison. Throughout her career, Meghan had been fashioning, due to a lack of products available, her own sugar working tools. Chris, being the entrepreneur he is, was quick to realize Meghan was on to something special and looked to build a company around her innovations.

They approached Project 13 with pencil sketches of a product line and from there, we worked together to create a brand, voice, packaging and online retail presence that is fun, beautiful and cohesive.

P13 is fortunate to have been involved in every step of their evolution and incredibly proud to see them from a collection of brilliant ideas, to winning the prestigious Cake Master’s Best Product Award.

A yellow diamond-shaped car magnet reads CAKE ON BOARD with small text innovative sugarworks on the back of an orange Subaru Crosstrek next to the taillight.