Fine & Rare

Fine & Rare is the latest spirits-focused restaurant from the creator of the internationally famous Flatiron Room.

F&R offers a unique selection of fine food, the world’s most rare spirits, nightly entertainment and outstanding service in a striking atmosphere that echoes the charm of old New York.

Several bottles of whiskey with decorative metal tags hang around their necks, displaying labels and ages like 12 years and 18 years, arranged on white shelves.
A bartender in a vest prepares three large cocktail glasses filled with an orange drink and ice, focusing intently as he arranges the drinks on the bar.
A computer and smartphone display the Fine & Rare restaurant website, featuring vintage decor and gold “FINE & RARE” signage. Text describes the venue’s charm and comfort in the style of Old New York.
A gourmet salad with quinoa, vegetables, and herbs on a bed of vibrant pink puree, garnished with crisp breadsticks. The words FINE FOOD are overlaid in a square frame at the center.
A glass of clear spirit garnished with dried citrus slices, fresh rosemary, and bay leaf sits on a marble surface. Text in the center reads RARE SPIRITS. Loose herbs and dried citrus are scattered nearby.
A vintage-style silver microphone on a stand is set in front of a glowing pink and orange circular light with a geometric logo in the center of the background.
Two stemmed glasses with orange cocktails and ice sit on paper coasters at a bar, next to a blue menu with gold lettering and part of a bottle.
A round dessert topped with a scoop of vanilla ice cream and a dried orange slice, served on a white plate with a red sauce ring and the words “FINE & RARE” printed on the rim.

Here’s the story.

Based on the successful brand and website Project 13 created for The Flatiron Room, owner Tommie Tardie brought us in to brand his newest venture – Fine & Rare. We set out to create an iconic and instantly recognizable brand that would help define the identity of such a unique dining and drinking destination.

Fine & Rare’s logos, exterior signage, menus and website were crafted to cohesively convey the many nuances of this visually stunning restaurant/lounge/jazz club which is filled with character, charm and outstanding food and spirits. Let’s grab a smoked cocktail there soon!

Bar scene with blurred bottles in the foreground, shelves of liquor bottles and spirits in the background, and two people out of focus, possibly bartenders, working behind the counter. Warm, ambient lighting.
A stylish, modern bar with shelves of bottles, a busy crowd, and a small stage where a band is performing under bright, circular lights. The atmosphere is lively and sophisticated.