Baltimore Orioles

The historic Camden Yards is not only home to the Baltimore Orioles – but also an authentic Charm City culinary destination.

Completed in 1992, Camden Yards is considered to be the first retro design ballpark, and a true icon in Major League Baseball. Situated in downtown Baltimore, a few blocks west of Inner Harbor in the Camden Yards Sports Complex, Birdland is not only a destination for O’s baseball fans – but it is also an attraction for tourists from around the world seeking a genuine taste of Maryland-style food.

A graphic shows baseball player number 20 in an Orioles uniform with a bat. Large text reads “GONE!” and “Orioles Moments.” Smaller text notes Frank Robinson’s 451-foot home run on May 8, 1966.
A black t-shirt features a cartoon duck in a baseball uniform holding a bat, with text reading Camden Franks and Birdlands Best Hot Dogs, 333 West Camden Street, Baltimore, Maryland.
A crowd of people waits in line at Boogs BBQ stand outside a ballpark at night, with string lights overhead and stadium lights illuminating the scene.
A crowded concourse at a baseball stadium filled with fans, many wearing orange and black jerseys. Food stands and signage for fries, burgers, and Camden Franks are visible among the bustling crowd.
Cal Ripken Jr. of the Orioles raises his hand in celebration, standing in front of large 2131 numbers, marking his record-breaking 2,131st consecutive game on September 6, 1995. Orioles logo is at the bottom right.

Here’s the story.

For opening day, the Orioles wanted to not only delight their fans with expanded food offerings that include more global flavors and truly local fare, but also with an updated main concourse experience that defined the plethora of new or mainstay brands – all while remaining true to the stadium’s classic retro style. The O’s were also looking to revisit the Eutaw Street classic – Boog’s BBQ, the signage on Team Stores and updates to wayfinding graphics throughout the stadium. The challenge was not only a continually shifting list of purveyors, multiple players on a newly built development team with contractors situated across the country, but an aggressive schedule that required effective communication, clear design direction and production experience that could operate within the scope of installation cost and timing. But Project 13 stepped up to the plate.

“The Baltimore Orioles Hit a Home Run”.

Working with an amazing team and incredible talent is always a recipe for success. Fortunately we had the opportunity to play alongside global architecture firm Populous, hospitality leader Delaware North, national signage company bluemedia and the corporate crew at the Baltimore Orioles.

Within a few short months, Project 13 updated or created new graphics and signage for over 25 brands throughout the stadium that ranged from local favorites like Attman’s Deli, Boardwalk Fries and Old Bay Seasoning to national names including Budweiser and Absolut. We also unified the look and feel of stands serving classic baseball fare by defining the home team’s “Birdland’s Best” brand and establishing the O’s signature hot dog – Camden Frank’s.

Out on Eutaw Street, the American League MVP and four-time All-Star player Boog Powell’s BBQ stand was on deck for new branding and signage – including a classic 1952 Chevy pickup truck, a 30’ tall illuminated tower and new General Store.

A boy in Orioles gear gives a thumbs-up while standing next to a black truck with Boogs BBQ painted on the door, outside Oriole Park at Camden Yards.
A tall illuminated sign reading Boogs BBQ Camden Yards stands against a dramatic sunset sky at a baseball stadium, with stadium lights and structures visible in the background.
A man in a white protective suit and respirator stands in a workshop beside large metal mold letters, some coated in white paint, on a perforated table.
Boog’s BBQ logo with orange and white text, promoting BBQ at Oriole Park in Camden Yards, Baltimore. Text highlights “A Classic on Eutaw Street” and mentions “Wood-Fired Hot Since 1992.”.
A large crowd of people, many wearing Baltimore Orioles gear, gather outside Boog’s BBQ at a stadium. The weather is clear with blue sky and scattered clouds. The Boog’s BBQ sign is prominent above the stand.

But Boog’s was not the only hot new thing happening at OPACY.

We also helped craft Bar 478, a vintage Airstream trailer serving spirits exactly 478’ from home plate, updated signage for the O’s Team Stores, revamped wayfinding and banners around the main concourse which included working with Baltimore local designer (and baseball fan) Jason Drumheller to create 11 large-scale posters that feature historic Orioles’ game moments.

Whew! We can now definitively say that playing in the major leagues is not easy, but our years of training paid off and seeing a stadium full of happy faces on opening day was definitely the highlight of our season.