Daily Driver

Daily Driver is a 7,000 square-foot, 130-seat community-oriented marketplace located in Dogpatch, San Francisco.

Serving organic wood-fired bagels, hand-churned butter & cream cheese as well as trade direct small batch coffee – Daily Driver is an inviting all day café where patrons can work, eat, meet and socialize. A true expression of the daily driver and created by true makers.

Logo for Daily Driver features a cheerful, cartoon-styled bagel with steam, alongside the text: Daily Driver Wood-Fired Organic Bagels, San Francisco, 2535 3rd St., dailydriver.com on a black background.
A man in a black t-shirt and backwards cap holds a long wooden tray of bagels in a commercial kitchen, standing in front of an industrial oven.
A hand uses a wooden peel to remove bagels from a wood-fired oven. Overlaid is a graphic of a manual car gear shift diagram labeled R 1 3 5, 2 4 and the words Tuned Up! with a lightning bolt.
A person wearing a Daily Driver San Francisco shirt spins a large yellow tiered rack filled with bagels in a bakery or cafe setting.
A smartphone, computer monitor, and coffee mug displaying Daily Driver branding and website, featuring food images, menu options, and a logo with a coffee cup graphic.

Here’s the story.

All we heard was “bagels” and “cars”. SOLD! P13 was thrilled to work with the team over at Daily Driver to develop a unique brand and powerful website for their new culinary super shop. We crafted an iconic and instantly recognizable set of logos and assets that define the identity of such a unique concept – while also giving nod to a true passion for their daily drivers. Oh, and making a bagel look really fast.

The website is a hand-built, fully custom WordPress solution that allows users to easily navigate through both Daily Driver’s offerings and their amazingly interesting process and history. Go check it out!

Two women in a dairy room, wearing headscarves and uniforms, work with large blocks of butter behind a glass window. A vintage milk sign and a switch labeled BUTTER are visible on the wall outside.
A bagel topped with smoked salmon, red onion slices, capers, and microgreens sits on a wooden board next to a light-colored napkin and a cup in the background.
A gray building exterior with a sign reading Daily Driver above a garage door painted with a large yellow bagel and white steam. The address 2535 is displayed on a plaque next to the door.
A branded to-go coffee cup with a lid and two business cards for Daily Driver, featuring a graphic of a gear shift and designs in black, gold, blue, and white, highlighting organic bagels and coffee.
A vintage white pickup truck with a Daily Driver logo is parked in front of a gray building with the address 2535. Three people stand near the building’s entrance, which features a mural of a bagel and lightning bolt.