Museum of Beer

With over 150 breweries (at last count), San Diego is considered to be one of the world’s greatest craft beer destinations.

Over the past decade, the San Diego brewing industry has built a global reputation as one of craft beer’s major capitals. Year after year, brewers consistently take home medals from The Great American Beer Festival, The World Beer Cup, and many other internationally acclaimed competitions. This success has translated directly into a flourishing new industry known as “Beer Tourism.”

People gather around a black van decorated with San Diego Museum of Beer graphics at an outdoor night event, illuminated by string lights. Some wear branded clothing and hats, enjoying drinks and conversation.
Stylized logo for the Museum of Beer in San Diego, CA, featuring ornate gold and white lettering on black background. Includes phrases: Americas Hoppiest City and Established 2018.
A black skateboard deck lies on a wooden floor. The deck features the word BEER in large letters, San Diego, and is covered with gold autographs and sketches. The design includes geometric patterns and branding details.
A glass of dark amber beer on a metal bar counter, with Hoppy People Unite and San Diego printed on the glass. The background shows a bar with shelves, glasses, and a TV screen.
Two smiling people, one wearing sunglasses and a flower crown, lean out of a vintage van with Museum of Beer and San Diego written on the side. The scene is bright and cheerful, suggesting a festival or event.
A pint glass filled with light beer, topped with foam, features the logo for the Museum of Beer in San Diego and rests on a table indoors.

Here’s the story.

When the founder of the National Blues Museum relocated to San Diego, he fell in love with the wealth of breweries, tasting rooms and craft beer bars – but also realized there was no fully immersive, hands-on, craft beer experience to be found. So he set out to establish the Museum of Beer which will be an entertainment-driven, educational facility that immerses visitors in the history, processes and community that makes up San Diego’s craft beer culture. Lucky us!

Hoppy People Unite!

Project 13 was brought in to craft (sorry, had to go there) a unique new brand, website, investor and fundraising decks (skateboard decks too), event materials and even their iconic ’76 Bay Window VW Bus. All of these elements are helping garner the support of investors, local tourism leaders, politicians (a.k.a. – the Mayor) and brewers including Little Miss, Pizza Port, Coronado, Society, Rip Current, Paul Segura – Brewmaster at Karl Strauss, Greg Koch – Co-Founder of Stone Brewing and even skateboarding legend Tony Hawk.

| CHECK OUT THE VIDEO |

We are very excited to be a part of the first brick-and-mortar destination dedicated to beer tourism in San Diego, or in all of California, and we look forward to seeing you there soon. Cheers!

A smiling woman holds a signed skateboard labeled Museum of Beer in one hand and a cup of beer in the other at an outdoor event. She wears a Little Miss Brewing shirt and stands in front of a beer-themed vehicle at night.
A computer monitor displays a website with the headline A Hands-On Beer Adventure above images of beer glasses. Text below promotes interactive, educational beer exhibits. The screen features the Museum of Beer logo.
Two baseball caps, one gray and one black, with Beer Museum San Diego patches, are placed on a poolside ledge. A swimming pool, greenery, and palm trees are visible in the background.
Repeating gold hop cone pattern on a black background, with one hop outlined in gold and containing the letters CA in the center left of the image.