Connestee Falls

Connestee Falls is a peaceful, welcoming and well-established master-planned community situated on 3,900 acres of pristine forested land in the majestic Blue Ridge Mountains. 

Reaching 3,200 feet in elevation, the gated community offers spectacular mountain views, waterfalls, recreational lakes, walking and hiking trails, parks, playgrounds and a robust list of other amenities. 

 

Sunset over rolling mountains with purple and pink clouds. Rhododendrons bloom in the foreground. “Connestee Falls” logo and text are centered on the image.
A three-panel brochure for Connective Falls featuring aerial and scenic images of lakes and sunsets, with text highlighting nature, community, and technology connections in Western North Carolina.
People stand, walk, and sit on a wooden dock with a covered section over a lake surrounded by green trees under a blue sky with scattered clouds. Some are near ladders leading into the water.
A framed poster of a lakeside dock scene at sunset or dusk, with a boat and mountains in the background, sits on a white shelf next to a tall vase with green plants and a large leafy plant.
A brochure titled Explore & Connect shows scenic outdoor photos, including lakes, forests, and people hiking, alongside a detailed illustrated map with locations and numbered points of interest.
A wide aerial view of a lush, tree-covered peninsula curving into a calm lake, surrounded by dense green forested hills under a partly cloudy sky.

Here’s the story.

Connestee Falls was looking to redefine themselves as a community connected through social and outdoor activities, friendships, shared interests and a commitment to one another and the greater community. Their existing brand was not only feeling dated but only conveyed one attribute within their wide range of amenities – golf. Project 13 worked closely with the Connestee Falls leadership and board to gather resident, employee and committee insights on what makes the community so special, and then redefine their written and visual voice across a wide range of platforms. Through this detailed learning experience, we were able to design a unique and beautiful new brand and brand guide, create a robust photo and video asset library, redevelop and produce all of their printed material, update all signage across their 3,900 acre forested footprint and provide design direction to their web and club platform – Northstar Technologies. 

Connestee Falls’ natural assets, thriving community, unparalleled beauty, spacious property, stunning views and small hometown feel make it a one-of-a-kind community in the Blue Ridge Mountains of North Carolina. 
“It’s like stepping out each morning into your very own national park.” Hope to see on the Carson Creek Trail! 

A mockup of a real estate website displays various sections, including nature, community, golf club, and lifestyle, with scenic images of mountains, waterfalls, golf, and homes. Multiple website windows overlap on a beige background.
A sunlit forest stream flows over rocks in Transylvania County, North Carolina, surrounded by lush, green trees and dappled golden light; a decorative stamp is in the lower right corner.
A postcard with an illustrated mountain landscape at sunset, purple flowers, a butterfly, and birds on the front, and space for writing and an address on the back, labeled Connestee Falls.
A man wearing a dark blue cap with a gold outline drawing and the words Connestee Falls embroidered on the front. He is looking down and smiling, dressed in a matching blue shirt.