Flatiron Room

A place where whiskey enthusiasts can experience and learn more about the complexities of the fine spirit.

The Flatiron Room is also a place where old souls can find tasteful entertainment in a comfortable and beautiful environment. Their focus is on quality, service and a sense of timelessness which is why it has become a Manhattan institution and defined itself as the destination for industry leaders, tastemakers and connoisseurs from around the world. 

A person pours a drink into a glass at a lively, warmly lit bar with people talking and a red curtain in the background.
Bottles of liquor and a glass jar are displayed on a shelf with warm lighting, viewed through a wire mesh screen.
A bartender wearing a vest and tie pours a red cocktail from a shaker through a strainer into a martini glass at a dimly lit bar.
A laptop and smartphone display a website featuring people raising glasses for a toast. Next to the devices, there is a glass of whiskey with ice on a white surface against a plain background.
Black and gold sign for The Flatiron Room, Fine Spirits Parlor, purveyors of whiskey and classic cocktails, located at 37 West 26th Street, Manhattan, New York.
A lively, warmly lit restaurant with people dining at small tables, waiters serving food, and illuminated cabinets lining the walls. The atmosphere is vibrant and social, with groups engaged in conversation.

Here’s the story.

Proprietor Tommy Tardie was looking for a unique, elegant and equally stylish brand to further define his new establishment.

Project 13 worked to meet and exceeded expectations with a brand that is not only iconic and instantly recognizable but also complex in style yet flexible for seamless application across every medium.

From their custom WordPress website to gold foil-stamped business cards and beautifully etched whiskey decanters, every detail of the Flatiron Room plays an important role within their very carefully crafted and curated experience.

View of a stylish bar interior with blue patterned wallpaper, dark wood doors, and a lit bar area with high stools in the background. A display cabinet with bottles stands on the right side near the entrance.
Two elegant brown and gold business cards for The Flatiron Room, a fine spirits parlor. One card is angled upright showing the logo, while the other lies flat with contact details for Tommy Tardie, managing partner.
A dimly lit, elegant lounge with red curtains, glowing lamps on tables, a chandelier overhead, and a monogram logo projected onto the curtains.
A jazz band performs on stage, featuring a female singer in a white dress, a standing bass player, a guitarist, and a drummer, with blue curtains and an illuminated “TRA” logo in the background.