HerMD

HerMD is revolutionizing the future of women’s healthcare.

Physician-founded, patient-forward, and mission-driven, the HerMD team is hyper-focused on the underserved specialties of menopause and sexual health. HerMD centers provide a safe, welcoming space for patients to discuss all their health care needs – shame and stigma-free.

They offer in-person and virtual care for sexual health, menopause, gynecology, medical aesthetics, and more. With an expert team of board-certified OBGYNs, healthcare providers, aestheticians, and a wide network of referral partners, their team is bringing you the care you deserve, nationwide. 

Logo we created for HerMD. It's a clean, simple text treatment.
A coral-colored logo with a circular white border. Inside, large letters H with smaller m and d on either side. Around the circle: GYNECOLOGY • SEXUAL HEALTH • AESTHETICS • MENOPAUSE.
A woman with long brown hair wearing a denim jacket and light top smiles outdoors, with green trees and soft sunlight in the background.
Laptop, tablet, and smartphone display a healthcare website with images of women, flowers, and text. A white mouse and a small green potted plant are also on the white desk surface.

Here’s the story.

HerMD is a well-established and quickly growing women’s healthcare provider. Project 13 worked closely with the HerMD team to refresh their existing brand (and develop a new brand guide) to further support and energize the next phase of growth which includes adding multiple physical and virtual locations across the country.

Educating, advocating for and empowering women through exceptional health care is their main objective; one of the primary platforms for this effort is a beautiful, information-packed new custom WordPress site that we designed and developed (and continue to support) for HerMD so they can stay focused on providing all women with access to exceptional health care.

Two smiling women in separate photo frames alongside text stating, Our mission: Provide all women access to exceptional health care, on a teal background.
Text on a white background reads: Its time for exceptional womens healthcare in a bold, light brown font.
Two hands are cupped together against a light teal background, with the text HerMD in large white letters centered above the hands.
A woman with messy hair in a bun looks to the side while holding a denim jacket. Text on the left highlights board certified physicians as partners in women’s healthcare, emphasizing respect and personalized wellness.
A computer screen displays the HerMD website, featuring a close-up of a womans face with glasses and the text THE CARE YOU DESERVE. The site mentions comprehensive womens healthcare. A keyboard and mouse are in front of the monitor.
A person with light pink manicure holds a white mug with a logo that reads MH and words around it: Gynecology, Sexual Health, Aesthetics, Menopause. The background is softly blurred.