Kids Care Dental

Kids Care Dental and Orthodontics is fanatical about creating a lifetime of happy smiles for kids.

Their mission is to create joyful experiences and have every aspect of a patient visit enjoyable and fun – and Project 13 was super stoked to help make sure their brand and website conveyed this vision.

Logo for Kids Care Dental & Orthodontics on a blue background with a diagonal shadow. Text reads: We don’t just care for smiles, we create them. The emphasis is on children’s dental care.
A magazine ad with a bright yellow-orange background features a joyful child jumping with arms up, wearing a crown illustration. Text reads: “Kids Care Dental & Orthodontics. The best thing to happen to teeth since the tooth fairy!”.
Three smartphones display colorful pediatric dental clinic web pages. The screens show friendly designs with text about first visits, booking appointments, pediatric dentistry, and insurance information, featuring cheerful illustrations.

Here’s the story.

When the kind folks at KCD&O were ready to elevate their voice, look and feel, they reached out to a marketing crew who were kind enough to bring us on board for the brand development. The challenge was to not only make the brand more unique and engaging but extend the brand into the KCD&O experience including a new website, print materials, interior & exterior design for their 14 locations in the Sacramento area (including modifying their existing wall murals), staff uniforms and even their company car. Oh what fun we had!

Close-up of colorful stickers on a roll, with one prominently reading, Yup, I ROCKED MY FIRST VISIT @ kidscare Dental & Orthodontics, designed for children after a dentist visit.
Smiling child with blond hair wearing a blue shirt, surrounded by colorful doodles. Text reads YES!, I’m Floss-tastic!, ZERO CAVITIES, and wooo with playful designs and swirls in the background.
A child at the dentist opens wide while dental tools are used; playful white doodles of glasses, a mustache, and a beard are drawn on the child’s face.
A young girl with blonde hair in a ponytail brushes her teeth with a green toothbrush, while a smiling dental hygienist wearing gloves and holding a pamphlet stands in the background.
Smiling young woman with braces listening to music on headphones against a pink background with illustrated lines and the words “WIRES ROCK!” written to the left.
Two women, one in blue scrubs, read a pamphlet with Orthodontics on the cover and a smiling girl with headphones. The pamphlet also says kids care. The background is softly blurred.
An astronaut floating in space holding a toothbrush, with dental floss curving around them. A tooth and the words (FLOSSED IN SPACE) appear below. Stars and a constellation are in the background.