The Morning Dram

A great cup of coffee can be as enticing and complex as a top-shelf whiskey, tequila, or rum. And that’s what The Morning Dram is all about – providing consistently flavorful coffee that elevates your morning ritual with a brew worth savoring. 

A bag of The Morning Dram coffee sits outdoors between two metal mugs, one orange with the coffee logo and one white with a motorcycle illustration, on a wooden surface with a blurred forest background.
A squirrel holding up a coffee cup stands on a sack of beans next to a barrel, while a fox in a coat, cap, and backpack leans on the barrel, holding a cane. The background is orange with stylized text.
Logo for The Morning Dram Coffee featuring bold gold text on a black background, with an illustrated black and white bird with outstretched wings positioned on the left side of the design.
A bag of Morning Dram Guatemala whole bean coffee sits on a wooden table next to a white mug with a motorcycle design and a metal pour-over coffee dripper. The background is blurred outdoors.
An open cardboard box contains three orange bags of coffee, a white metal mug, and a coffee dripper. The box has detailed black illustrations and text promoting “Good Coffee.” The items are neatly arranged on a wooden surface.

Here’s the Story

Proprietor of the Flatiron Room and Fine & Rare, Tommy Tardie was looking for a unique and trend-on brand for his newest venture, The Morning Dram Coffee.

Tommy’s vision was to craft a visual voice which truly conveyed his love for whiskey, coffee and the great outdoors. Project 13 worked to develop a brand that is not only engaging, fun and instantly recognizable but also extends beautifully across all mediums including packaging, promotional materials and web. Illustrations by Abraham García Sánchez were used to add dynamic personality and detail, drawing viewers in through their whimsey and charm. 

From their Shopify website to highly detailed packaging, every element of The Morning Dram’s creative plays an important role in defining an exceptionally good coffee experience which speaks to the spirits drinker. Because hey – It’s 8am somewhere!

 

A person holding a tablet displays an online coffee store; on the table are a cup of coffee, a small plate with three chocolates, and a saucer.
A detailed illustration of a wolf wearing a helmet and goggles riding a motorcycle, with the words Exceptionally Good Coffee above and behind the image, set against a teal background. A small circular logo is in the bottom right corner.
Stylized black line art of mountains against an orange background, with a circular emblem containing the letters TMC and M at the center top. Clouds are illustrated with dotted shading.
A gold circular logo on a black background reads The Morning Dram Coffee in bold, vintage-style letters, resembling a whisky barrel with decorative accents at the base and a thin gold border around the edge.
A vintage-style illustration of a steaming coffee mug labeled MTMC next to a wooden scoop overflowing with coffee beans, all on a gray background with a thin gold border.